Blue Moon and Sol have launched their first-ever joint campaign in Brazil, transforming a natural phenomenon into a creative celebration. Called “BEERclipse,” the initiative coincides with the solar eclipse taking place on Sunday, September 21 — visible only in New Zealand and parts of Antarctica — and offers Brazilian consumers a unique, beer-themed way to mark the occasion.
Created by Ogilvy Brasil, the campaign brings together two premium brands from the Heineken Group’s portfolio in Brazil, featuring activations across bars, restaurants, digital platforms, and points of sale. Special in-store displays in the South and Southeast regions of the country will showcase the beers under rotating lights, simulating a solar eclipse and symbolizing the union between Sol and Blue Moon.
“Since the eclipse isn’t visible in Brazil, we thought: why not create our own? That’s how BEERclipse was born — the first drinkable eclipse, rarer and more refreshing than the original,” said Rafael Donato, CCO of Ogilvy Brasil.
The promotion also extends to digital platforms such as iFood, where consumers can access exclusive deals: buy five bottles of Blue Moon and five of Sol to receive one additional unit of each, or purchase a special pack with Sol and three Blue Moon for R$ 39.90. Out-of-home activations in partner bars and restaurants across multiple cities will amplify the campaign’s reach.
For Ilana Boukai Lencastre, marketing manager for the super-premium labels of the Heineken Group in Brazil, the action reflects a celebration of two strong brand identities coming together. “It’s a rare and memorable beer eclipse, inviting consumers to celebrate in a fun and innovative way,” she said.
The BEERclipse campaign runs through Sunday, September 21, with participating outlets listed on the social media channels of Blue Moon and Sol.
