Ford in Europe has teamed up with Wieden+Kennedy London to reintroduce a classic icon with a modern twist. The new How to Capri campaign revives the spirit of the Ford Capri through a pan-European social video series styled after 1970s cop dramas, complete with retro stunts, grainy visuals, and a detective straight out of television history.
The series, produced by Arts & Sciences and developed alongside W+K London’s social-first studio Bodega, highlights the New All-Electric Capri while paying homage to the car’s golden-era legacy as a screen favorite for stuntmen and movie stars. Each film features step-by-step breakdowns of vintage-inspired car moves, presented by Terry Shoulders, a fictional detective created for the campaign. With quick cuts, throwback soundtracks, and intentionally degraded footage, the work feels as nostalgic as it is playful.
In a major milestone, How to Capri also marks the UK’s first-ever GIPHY brand partnership. Moments from the series have been transformed into custom GIFs, available across platforms including TikTok, Instagram, YouTube, and Meta, amplifying the campaign’s reach to audiences across Europe.
The campaign is part of Ford’s wider Mischief Rewired platform, which aims to blend the brand’s mischievous past with an electrified future. “We’re absolutely delighted with this latest milestone,” said Irem Yeloglu, brand content manager at Ford in Europe. “Once again, the spotlight is on the New All-Electric Capri, carrying on the legacy of mischief that the nameplate is known for with this social-first work.”
David Colman, creative director at W+K London, described the campaign as “great fun to make,” noting the influence of Starsky & Hutch, Magnum P.I., and The Professionals. “We unearthed some of the wildest—and occasionally questionable—stunts of the era. From there, the scripts practically wrote themselves.”
Co-creative director Alex Sattlecker added that director Craig Ainsley created not just a concept but a full character study for Terry Shoulders. “Everything from the costumes to the title design to the aspect ratio was crafted to be authentic to the era,” he said. “We hope people enjoy this throwback as much as we enjoyed bringing it to life.”
