Chery, Australia’s fastest-growing car brand, has launched a lighthearted new campaign with Dentsu Creative to highlight the 1,200km driving range of its latest model, the Tiggo 7 Super Hybrid.
The television commercial takes a humorous approach by following a glum child staring out of the car window. As the family’s Tiggo 7 Super Hybrid cruises past petrol stations, he watches enviously as other families stop for fuel—and pick up servo snacks along the way. His own family, however, sails past uninterrupted, thanks to the vehicle’s extended range.
“The Tiggo 7 Super Hybrid is built with Australian families in mind, offering more for less,” said Lucas Harris, Chery Australia’s chief operating officer. “With premium features, a 1,200 km range, and an affordable price tag, families benefit from real-world savings and uninterrupted travel—even if the kids miss out on snacks.”
Zac Pritchard, group creative director at Dentsu Creative, described the campaign as “a simple and charming spot” that reflects the strong collaboration between agency and brand.
The campaign, which blends humor with a practical selling point, is airing on TV, online platforms, and social media, positioning the Tiggo 7 Super Hybrid as a smart and family-friendly choice for long-distance travel.
