Burberry is blending nostalgia, technology, and visual art in a captivating new release that reinterprets its brand identity with a psychedelic twist. The British fashion house has unveiled a limited-edition vinyl record that transforms its signature check pattern into a hypnotic animation — offering fans a multisensory trip through music and motion.
Created in collaboration with American phenakistoscope artist Drew Tetz, the vinyl spins to reveal a trippy illusion perfectly synchronized to the iconic 1990s rave track Sweet Harmony by Liquid. The moving design mirrors the kinetic energy of the track, while playfully animating Burberry’s classic check into a rhythmic, kaleidoscopic experience.
The record doesn't stop at optical play. A second video released by the brand showcases the famous Equestrian Knight Design (EKD), Burberry’s historic horse-and-rider logo, brought to life in motion. As the vinyl spins, the EKD appears to gallop in place — a nod to the label’s equestrian legacy, now seen through a contemporary, digital lens.
This experimental release aligns with Burberry’s ongoing efforts to rejuvenate its visual language and connect with younger, style-savvy audiences. By fusing fashion heritage with vintage rave culture and analog art, the brand taps into a unique intersection of tradition and innovation.
It’s not just a record — it’s a piece of wearable art, visual illusion, and audio nostalgia. In a fashion world increasingly focused on experience over product, Burberry’s spinning vinyl is proof that heritage can still surprise — especially when it moves.
