Nespresso has partnered with The Weeknd to introduce the Samra Origins collection, a coffee series that celebrates culture, creativity and daily rituals. Inspired by the artist’s Ethiopian roots and family traditions, the collection reflects a deep connection to coffee as a symbol of togetherness.
Named after The Weeknd’s mother, Samra Origins debuts with the limited-edition Nespresso I Samra Origins Togetherness Blend. This rich and bold roast was created to bring people together over their shared love of coffee.
The collection is now available in the U.S. and Canada and features not only the special Togetherness Blend but also a travel mug and a tumbler, designed to mirror The Weeknd’s offstage rituals and his creative journey.
Beyond the coffee itself, Nespresso’s partnership with The Weeknd includes sponsorship of his world tour, offering fans exclusive experiences that extend the spirit of the Samra Origins collaboration.
“Coffee runs deep in my family culture — it’s about gathering, sharing, reflecting,” said The Weeknd. Echoing this sentiment, Nespresso CEO Philipp Navratil noted, “Just as music blends genres, our coffee brings people together.”
The partnership is set to continue with more product launches later this year, further blending the worlds of music and coffee to create meaningful moments for fans and coffee lovers alike.
