Though he won’t be stepping onto the clay this year, Rafael Nadal remains very much present at Roland-Garros. For the 2025 edition of the iconic tournament, the French Tennis Federation (FFT) has unveiled its new international campaign, “Only At Roland-Garros,” narrated by none other than the Spanish legend himself.
The campaign’s film, poetic and emotionally charged, is more than just an ad—it’s a tribute to the tournament’s singular identity. Nadal’s voice guides viewers through the timeless rituals and visual codes that define Roland-Garros: the burnt-orange clay of Court Philippe-Chatrier, players sliding across the surface, stylish panama hats in the stands, and the reverent silence before each serve.
“Only where love is written in capital letters… Only at Roland-Garros,” Nadal recites in a deep, reflective tone, celebrating a place where sport becomes art and memory.
A 14-time champion in Paris between 2005 and 2022, Nadal announced the end of his professional career last year. His absence in 2025, the first since 2004, is poignant—but his legacy lives on. The FFT has ensured that even in retirement, Nadal remains woven into the very soul of the tournament.
Produced by creative agency Willie Beamen, the campaign is being broadcast across TV, digital platforms, outdoor media, and event-based activations. Its goal is clear: to spotlight what makes Roland-Garros more than a tennis tournament—it’s a cultural moment, a Parisian ritual, and a global celebration of sport and style.
An official tribute to Nadal will also take place during this year’s event, honoring the man who made the clay court his kingdom. Even in silence, his presence is unmistakable.
In 2025, Roland-Garros reaffirms its legend—not only through competition, but through memory, identity, and the enduring voice of its greatest champion.
