To celebrate its signature fragrance Good Girl, Carolina Herrera is bringing an immersive and sensory experience to the heart of Paris. From May 16 to 25, 2025, the luxury fashion house is opening the Good Girl Coffee Shop, a bold and festive pop-up installation inspired by the latest addition to the line: Very Good Girl Elixir. Designed in collaboration with the creative minds at Wild Buzz Agency, this experiential space blends scent, taste, and movement to celebrate the joy of living—“Alegría de vivir”—that defines the Carolina Herrera spirit.
Located in the vibrant Marais district, the Good Girl Coffee Shop is more than a café—it’s a fully immersive brand experience. Every corner of the space is conceived as a physical extension of the sensual, cherry-and-vanilla-infused fragrance. The color palette, dominated by bold reds and deep blacks, mirrors the dramatic ombré bottle design of Very Good Girl Elixir, while the atmosphere oozes rebellious elegance.
Guests can indulge in signature lattes such as matcha cherry, black sesame, and ube, served alongside exclusive pastries crafted by renowned pastry chef Nicolas Paciello. Meanwhile, scent discovery stations invite visitors to explore the olfactory world of the fragrance in an interactive, Instagram-worthy setting.
Adding an energetic twist to the mornings, the coffee shop will host LA-style morning parties on May 17 and 24, with live DJ sets kicking off the day from 9:30 a.m. Guests can sip on their lattes while enjoying upbeat music in a lively, fashion-forward atmosphere.
Fitness lovers aren’t left out. In collaboration with Collision Running, the brand is organizing group running sessions on May 18, 21, and 25, all departing from the coffee shop. These sporty city jogs through Paris will be followed by recovery drinks and treats back at the venue—creating a community-driven moment around movement and wellness.
For visitors looking to capture the moment in style, the Glam Bot experience will be available throughout the pop-up. This high-speed camera, often seen on red carpets, allows guests to record glamorous slow-motion videos from all angles—perfect for sharing on social media and adding a cinematic touch to their visit.
A variety of creative workshops and public events are also on the schedule. Highlights include an all-female DJ masterclass led by @LesCoursdePaloma on May 16, a latte art session with expert barista @certified on May 24, and multiple DJ performances throughout the week, including sets by @tigarah, @aaliyah, and the dynamic duo @lil_rosy & @zepequenai.
Open daily from 8:00 a.m. to 6:30 p.m. (closed May 19 & 20), the Good Girl Coffee Shop is located at 7 Rue Froissart in the 3rd arrondissement of Paris. With its blend of scent, flavor, music, and motion, the pop-up offers a dazzling celebration of femininity, creativity, and unmistakable charm—the essence of Carolina Herrera.
