Jimmy Fallon, the beloved host of The Tonight Show, is stepping out of his comfort zone and diving into the world of marketing with his latest venture, a reality TV show titled On Brand with Jimmy Fallon. Slated for release in the second half of 2025, the show will give audiences a behind-the-scenes look at the creative process behind brand campaigns.
In On Brand, Fallon teams up with Bozoma Saint John, a prominent figure known for her role as a member of The Real Housewives of Beverly Hills and as a former marketing executive at Netflix, Uber, and Pepsi. Saint John will take on the role of Chief Marketing Officer at a fictional agency where she will guide the participants and assess their ideas. Throughout the show, contestants will work to design advertising campaigns for well-known brands, including Samsung, Dunkin’, Pillsbury, and Southwest Airlines.
Each episode will provide contestants with exclusive access to the inner workings of these major brands, allowing them to develop everything from catchy jingles to innovative brand activations. The competition will showcase the importance of creativity, strategic thinking, and collaboration in the advertising world. The most creative and successful teams will earn a significant cash prize, as well as valuable career opportunities in the advertising industry.
On Brand is produced by B17 Entertainment and Universal Television Alternative Studio in collaboration with Electric Hot Dog. With its blend of entertainment and marketing, the show promises to captivate both aspiring marketers and reality TV fans alike, offering an inside look into how some of the world’s most iconic advertising campaigns come to life.
