In a bold and innovative move, The Hygiene Bank has launched the Edible Soap, an eye-catching product designed to raise awareness about the stark reality faced by millions of people who are forced to choose between eating and maintaining basic hygiene.
According to recent statistics, nearly 8% of the UK population struggles with access to basic hygiene products, a crisis that affects 5.3 million adults. The Edible Soap, made from food ingredients such as cacao butter and avocado oil, is not just a product but a statement, highlighting the devastating decision many face between buying food and purchasing soap.
The initiative is a collaboration with ethical brand The Good Wash, which is committed to promoting social responsibility. Renowned chefs, including Chantelle Nicholson, have joined the cause, using the soap as an ingredient in creating unique dishes that further emphasize the campaign's message.
"With public support, we can work toward a future where everyone has access to the hygiene essentials needed for health, hope, and opportunity," said a spokesperson from The Hygiene Bank. "This campaign has provided us with a platform to highlight an issue that many people aren't aware of, and we are calling for immediate policy changes, particularly the removal of VAT from soap, to make these products more accessible to all."
To support the cause, individuals can purchase a virtual bar of soap on The Good Wash's website for £15. The proceeds will help push for the removal of the 20% VAT on soap, advocating for a more equitable solution to this growing issue of hygiene poverty.
