PayPal is bringing a digital upgrade to a British seaside classic. This summer, the global payments company is rolling out a fleet of “tech-chairs” on Brighton Beach, turning the humble deckchair into a smart, shopper-friendly companion for the digital age.
Each chair comes equipped with free Wi-Fi, built-in wireless charging, glare-resistant shade, and sand- and sunscreen-proof microfiber fabric—a thoughtful combination designed to let beach-goers shop, scroll, and stay connected without interruption. The initiative is part of PayPal’s push to support the growing trend of “b-commerce”—short for beach commerce—allowing users to make purchases from their phones or tablets directly from the sand.
According to recent research shared by PayPal, 1 in 5 beach visitors in the UK (20%) say they shop online while at the beach, highlighting a shift in consumer behavior where leisure and lifestyle are increasingly blended with digital convenience.
Launching on July 23, the tech-chairs will be available for public use in Brighton, a coastal city known for its vibrant boardwalk and tech-savvy crowd. The initiative reflects PayPal’s commitment to making digital payments seamless and accessible in everyday moments, even in places where shopping isn’t traditionally expected.
By combining comfort, connectivity, and convenience, these next-gen deckchairs not only promote mobile shopping but also offer a glimpse into how brands like PayPal are reshaping public spaces to match modern lifestyles.
Whether you’re browsing holiday deals, ordering beach gear, or catching up on emails, the tech-chair ensures you won’t have to squint at your screen—or search for an outlet—again.
