Toyota is embracing the spirit of giving this season with a dual-language holiday campaign that highlights the joy found in helping others. The initiative debuted during NBCUniversal’s major primetime specials, introducing two new spots – “The Holiday Job” on NBC and Peacock, and “Running Late” on Telemundo – each presented with personalised messages from show hosts, further strengthening the brand’s connection with diverse audiences.
Following the strong reception of last year’s inaugural “Navidades en Rockefeller Centre”, Toyota once again aligns itself with both the English- and Spanish-speaking communities through storytelling rooted in shared holiday experiences.
In the humorous spot “The Holiday Job,” created by Saatchi & Saatchi and directed by Speck & Gordon, the familiar challenge of hiding the perfect Christmas gift is dramatized as a covert, high-stakes mission. Parents in stealth mode smuggle presents in the bed of a Toyota Tacoma, a husband pulls off a discreet manoeuvre in a Prius, and a family uses a Tundra to sneak a surprise into the house unnoticed. On Christmas morning, their son appears blissfully unaware of their elaborate operation – though the final twist hints that kids may be more perceptive than they let on.
The Spanish-language spot “Running Late,” developed by Conill and directed by Max Malkin, leans into the joyful chaos of holiday traditions. From rushing to pick up an energetic 70-year-old aunt to protecting a carefully prepared flan as it rides precariously in a Highlander, the ad captures affectionate, true-to-life moments. In this narrative, showing up late becomes part of the ritual itself – a reminder that going the extra mile for loved ones often takes time.
“This year’s holiday message celebrates the small, joyful moments that come from making others feel special,” said Mike Tripp, group vice president of Toyota Marketing at Toyota Motor North America. “We hope families everywhere are inspired to make joy their holiday mission.”
Beyond its seasonal messaging, Toyota continues its long-standing commitment to support youth through its partnership with Boys & Girls Clubs of America. Over nearly two decades, the company has invested more than $40 million in programs that help young people build essential life skills and prepare for the future.
This year, Toyota reaffirmed its support with a donation of $215,000 and a 2025 Tundra, presented live on NBC’s TODAY Show. NASCAR driver Bubba Wallace – a Team Toyota athlete and Boys & Girls Clubs alumnus – joined the announcement, encouraging viewers to give back and uplift communities during the holidays.
At a time when millions of children and teens across the United States face challenges in education, mental health and workforce readiness, Toyota’s continued contributions help ensure that young people have access to safe spaces, mentors and opportunities to thrive.
